New partnership offers even more opportunities to exhibitors
RIYADH: Messe Frankfurt Middle East, has announced its partnership with 1st Arabia, a leading event organizer in the Kingdom of Saudi Arabia that will begin with Intersec Saudi Arabia, the Kingdom’s only Government-supported security industry event. The event, taking place from 3 - 5 October 2023 at the Riyadh International Convention & Exhibition Center, Intersec Saudi Arabia will showcase the latest advancements in the security industry and provide a gateway to the booming market.
"Intersec Saudi Arabia is the only show of its kind in the Kingdom, and we're thrilled to partner with 1st Arabia to bring this unmissable event to Saudi Arabia," said Alex Nicholl, Group Show Director for Intersec. "With the security industry growing at an exponential rate, it's more important than ever to provide a platform for industry players to showcase their latest innovations and network with key decision-makers in the region."
According to a recent report by ResearchAndMarkets.com, the Middle East's physical security market is expected to reach $14.5 billion by 2024, with Saudi Arabia accounting for a significant portion of this growth. Intersec Saudi Arabia provides the perfect platform for industry players to take advantage of this booming market and connect with potential partners and customers.
"1st Arabia is excited to partner with Intersec Saudi Arabia to bring the latest security advancements to the Kingdom," said Bilal Barmawi, CEO of 1st Arabia. "We believe this event will provide a gateway to this burgeoning market and help industry players stay ahead of the curve in terms of innovation and technology."
Intersec Saudi Arabia is set to feature a wide range of exhibitors and products, from video surveillance and access control to cybersecurity and perimeter security. The event will also include a comprehensive conference program, featuring expert speakers and industry leaders discussing the latest trends and challenges facing the security industry.
The next edition of Intersec Saudi Arabia will take place from 3 - 5 October 2023 at the Riyadh International Convention & Exhibition Center. The event is expected to bring together more than 15,000 visitors and 200 exhibitors from around the world.
"We are confident that this partnership will help drive growth and innovation in the security industry, which is critical to ensuring the safety and security of businesses and individuals in Saudi Arabia," Nicholl continued. "With the market set to grow exponentially, there has never been a better time for industry players to come together and explore new opportunities."